TBWA Celebrates Great Moments for Mac Donalds
«Stars of America» is the name of the new, large burgers currently available at McDonald's Switzerland. TBWA/Zurich has created TV commercials for Stars of America that take the theme of the U.S. and translate it into restaurant moments that every guest can experience.
This was done in a relaxed, good-humored tone in order to remain close to an authentic restaurant experience, as the agency writes. This is one of the reasons why the films were shot on location in Switzerland. "Big Burgers with great Taste for a small Country": On view until mid-October.
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Thomas Frésard (Marketing Manager), Severine Caspard (Marketing Coordinator). Responsible at TBWA\Zurich: Thomas Ammann, Marcus Josty (Creative Direction), Natasa Maricic (Text), Werner Schellenberg (Art Direction), Sven Oeschger (Client Unit Director), Remo Christen (Account Director), Marion Schlatter (Account Executive) Christina Buergin (FFF), Pumpkin Film (Production), Frieder Wittich (Director), Online (Post Production), Hastings (Sound).
