TBS & Partner launches website for Reha Clinic
By developing a new brand architecture and relaunching all media channels, TBS & Partner is giving the Reha Clinic Group a brand identity that appropriately reflects the group’s complexity and size.
According to a press release from the agency, the Reha Clinic Group has evolved in recent years into a pioneer in the fields of rehabilitation, prevention, sleep medicine, and occupational and social reintegration. The dynamic expansion of its services into an integrated care chain called for a reorganization of the brand portfolio. The new brand architecture is intended to demonstrate that Reha Clinic not only offers outstanding services in its core area of rehabilitation but also possesses in-depth expertise in the fields of prevention and occupational and social reintegration. To this end, the previous logo was updated and expanded into a logo family whose structure reflects the various business areas. The new brand architecture thus presents the corporate group as a multifaceted entity.
Relaunch of all media
The clear and well-organized structure of the organization required a reorganization of all service documentation, new templates for business documents and labeling, as well as a completely redesigned website. TBS & Partner produced a series of brochures covering inpatient services (Reha Clinic), outpatient services (Reha Center), and vocational and social reintegration (Reha First).
In addition, a completely redesigned website was launched. The entire group can now present itself on a single platform. The requirements for the website’s structure were correspondingly demanding. The transparent navigation structure ensures that visitors can experience the full diversity and scale of the group. The various portals tailored to specific target audiences enable quick access to the desired content. The website’s clean, schematically organized, and aesthetically appealing design underscores the character of a high-quality, interdisciplinary, and tightly networked clinic group. The website was built entirely using responsive design and is therefore also optimized for viewing on mobile devices.
Person in charge at RehaClinic: Judith Meier (CEO), Stephan Fischer (Strategic Controlling / Policy / Legal). Responsible at TBS & Partner: Michael Schädelin (Concept/Consulting), Beat Aeschlimann (Consulting), Eva Friedli and Ramun Knapp (Project Management), Claudio Caravina (Print Design), Christian Tobler (Web Design), Maja Kälin (Copywriting), Heini Fümm (Photography/Image Editing). Contact at Bitbee Solutions: Urban Kägi, Conny Estermann (Overall Responsibility, Project Management), Dave Avanthay, Riccardo Coroneo (Programming).
