TBS: Campaign for coffee connoisseurs

Migros Gastronomie lanciert derzeit eine dual geführte Kampagne, die das Kaffeeangebot in den Migros Restaurants und Migros Take Aways auf nationaler und regionaler Ebene bewirbt.

Editorial - February 20, 2014

Together with TBS & Partner, Migros Gastronomy has developed an image campaign that demonstrates the company's coffee expertise to existing and potential customers. It can currently be seen in many media titles and on billboards in all regions of Switzerland.

On a national level, the taste experience promised by Caruso coffee is staged using two emotional subjects and the main message is brought to the point: Migros Gastronomy offers coffee enjoyment at fair prices; to consume on site or to take away.

Parallel to the national campaign, the motifs will be made available to the Migros cooperatives for local product communication. The aim is to promote the coffee experience in combination with cakes and desserts produced in-house.

Responsible at Migros Gastronomie: Hans-Peter Oettli (overall responsibility), Yvonne Hiller (Head of Communications). Responsible at TBS: Beat Aeschlimann (overall responsibility), Kathrin Treml (AD), Claudio Caravina (AD), Gregor Herzig (text), Christian Senti (photography), Heini Fümm (image processing), Nadia Ermert (polygraphy), Marlen Gassler (consulting, project management).