TBS Identity strengthens Nationale Suisse's brand identity
The Swiss insurer Nationale Suisse has commissioned TBS Identity to refine and further develop its existing brand identity.
Among other things, Brand II defines a new visual world and an expanded color world. Since the beginning of 2010, all media have been implemented step by step. The guidelines for dealing with the Nationale Suisse brand are now defined in 12 corporate manuals. Brand II also entails a harmonization of the corporate and product structure across all country branches. Together with the clear guidelines for print and advertising media, this will enable sustainable economic optimization for Nationale Suisse in the medium term, the agency said in a press release.
Responsible at Nationale Suisse, Basel: Patrik Graas (Head of Brand Management/Corporate Publishing). Responsible at TBS Identity: Jürg Neuenschwander (communications consultancy), Daniel Leber, Christian Tobler, (CD), Danny Rafaniello (AD), Yvonne Pfister/Flavia Papi (project management), Sandra Aeberhard/Michael Schädelin (text).
Responsible at Nationale Suisse, Basel: Patrik Graas (Head of Brand Management/Corporate Publishing). Responsible at TBS Identity: Jürg Neuenschwander (communications consultancy), Daniel Leber, Christian Tobler, (CD), Danny Rafaniello (AD), Yvonne Pfister/Flavia Papi (project management), Sandra Aeberhard/Michael Schädelin (text).
