TBS Identity: Campaign developed for Hawa
Hawa has repositioned itself and attracted the attention of architects and designers with a new web portal and the 2010 Hawa Student Award. TBS Identity implemented the related communication initiatives.
In line with a pull strategy, TBS Identity managed a broad-based campaign for the manufacturer of sliding hardware systems. The target groups are architects, interior designers and designers, who act as important purchasing influencers for Hawa sliding solutions. The measures implemented by TBS Identity include an advertising campaign in the trade press and the web portal Myslidestyle.ch.
The Student Award 2010 is a prize launched by Hawa for young designers. It was aimed at young architects and focused on the changeability of spatial structures as a result of increasing social mobility. TBS Identity launched all the media for the Hawa Student Award on behalf of Hawa. The Zurich-based agency also developed a competition publication describing the winning projects and a traveling exhibition that was made available to a wide audience at Swiss design and architecture colleges.
The Student Award 2010 is a prize launched by Hawa for young designers. It was aimed at young architects and focused on the changeability of spatial structures as a result of increasing social mobility. TBS Identity launched all the media for the Hawa Student Award on behalf of Hawa. The Zurich-based agency also developed a competition publication describing the winning projects and a traveling exhibition that was made available to a wide audience at Swiss design and architecture colleges.
Responsible at Hawa AG: Anke Deutschebaur (Head of Slide Studio Hawa AG), Doris Hug (Marketing Communication Hawa AG). Responsible at TBS Identity: Beat Aeschlimann (communication consulting), Thomas Geissberger (AD), Marlen Gassler (project management), Marco Donada (design), Zahida Huber (web), Nadia Ermert (polygraphy), Sandra Aeberhard (text), Axel Linge (photography).
