TBS Identity: Annual campaign for Lucerne Theater realized
For the 2010/2011 season, TBS Identity designed the new annual campaign on behalf of the Lucerne Theater. A photo series serves as the visual thread that ties together the season brochure, the overarching campaign, and the website. The central element is a red-and-white barrier tape bearing the inscription «Achtung Theater!».
The tape is related to the members of the ensemble, who can be seen interacting with it. It is intended to attract attention and put the everyday in a new light.
Responsible at the Lucerne Theater: Dominique Mentha (Director). Responsible at TBS Identity: Michael Schädelin (communication consulting/concept/text), Daniel Leber (CD), Yvonne Pfister (project management), Nadia Ermert (polygraphy). Photography: Christoph Schürpf.
