TBS Identity: It gets elementary in the mountains
TBS Identity has developed a new corporate design program and a campaign for the outdoor specialty retailer Ruedi Bergsport.
Posters in train stations and commercials in Zurich's cinemas are currently attracting the attention of trekkers, climbers and mountaineers. TBS Identity deliberately opted for a different visual language than other outdoor providers, the agency said in a press release. The subjects show extreme mountain athletes from earlier times and emphasize the elemental, archaic nature of mountain sports.
Responsible at Ruedi Bergsport: Ruedi Stolz. Responsible at TBS Identity (ASW): Christian Tobler (CD), Marco Donada (AD), Katrin Zbinden (project management).
Responsible at Ruedi Bergsport: Ruedi Stolz. Responsible at TBS Identity (ASW): Christian Tobler (CD), Marco Donada (AD), Katrin Zbinden (project management).
