TBS Identity: Discovering the hidden in everyday life for Lucerne theater

For the seventh time, TBS Identity is overseeing the Lucerne Theater’s season publication and producing the program booklet and the subscription campaign. The various initiatives are centered on the theme of discovery.

Editorial - September 8, 2009

For the seventh time, TBS Identity is in charge of the Lucerne Theatre's seasonal publication and realizes the program booklet and the subscription campaign. The various measures are dedicated to the theme of discovery. The subjects, which encourage people to visit the theater, show everyday situations in which something amazing and hidden is revealed. The scenes were staged by photographer Christoph Schürpf with members of the ensemble in and around Lucerne.
Responsible at Luzerner Theater: Dominique Mentha (Director), Jana Ulmann (Head of Communications and Media). Responsible at TBS Identity Zurich: Michael Schädelin (Consulting), Daniel Leber (CD), Yvonne Pfister (Project Management), Nadia Ermert (Polygraphy). Photography: Christoph Schürpf.