Tamedia takes over Adextra
Tamedia will acquire the marketing agency Adextra, along with all seven of its employees, in the course of 2016. Dominik Lämmler will then take over as head of the Display Classified sales team within the new Advertising & Commuter Media division.
Lämmler (pictured) is currently managing partner of Adextra, a leading Swiss marketing agency for digital advertising, together with Roger Blaser.
The Display Classified team will be responsible for marketing the display advertising of Tamedia's non-publicist platforms in the new Advertising & Commuter Media division, headed by Marcel Kohler. Adextra already manages the sales of various Tamedia sites such as Autoricardo.ch, Car4you.ch, Homegate.ch, Ricardo.ch and Starticket.ch under mandate. It also markets other leading Swiss websites.
Dominik Lämmler has previously held various positions at Tamedia. From 2008 to 2011, he built up the advertising market of the regional news platforms combined in Newsnet, and from 2003 to 2008 he was involved in building up the advertising products of the online portal 20minuten.ch.
Roger Blaser, founder and second managing partner, has decided to take on a new professional challenge after the transition phase at the end of 2016, according to a statement. He previously worked for Uphighmedia, Adlink and the St. Galler Tagblatt, among others, and subsequently founded the marketing agency Adextra in 2010.
The acquisition of Adextra is subject to the approval of the Swiss Federal Competition Commission.
