Tamedia Production Services realizes "Saft&Kraft" energy magazine

The new magazine replaces the customer magazine "Strom", which is published by the Elektrizitätswerke des Kantons Zürich (EKZ). The new and slimmed-down format will be on display in mid-March, with a circulation of 265,000 copies published quarterly. Tamedia Production Services was invited to take part in the competitive presentation and impressed with its concept and design. As Key Account Manager Jürg Unterweger explained to Werbewoche, the design is modern and lifestyle-oriented, geared entirely to the focused target group. According to a market research study, decisions on electricity issues in the Zurich economic area are made by people between 30 and 50 years of age, the majority of whom are women. As a treat, the magazine, which aims to get in touch with its female readers, contains a Licktkonzept home story: a lighting designer from EKZ implements new lighting at readers' homes. The editorial and design work for "Saft&Kraft" is being carried out entirely by Tamedia. After clarification of the optimal printing location, printing will be carried out by Ziegler Druck. In order not to undermine the newly created image, care is now taken to ensure that advertisements have a connection to the topic of electricity.