Tamedia expands digital advertising and services
Tamedia's Digital Advertising & Services team is now focusing on product development and innovation in the digital advertising market, the further expansion of its rapidly growing programmatic advertising offerings, as well as technical support and projects.
In addition, the product managers from 20 Minuten and Tagesanzeiger.ch/Newsnet are joining the Digital Advertising & Services team, as Tamedia writes in a press release on Tuesday.
Overall responsibility for Digital Advertising & Services is assumed by Sylvia Epaillard (Image). The 34-year-old was previously Head of Technology and Product Development within Digital Advertising & Services. Before joining Tamedia in October 2014, Sylvia Epaillard worked for the French-speaking Swiss gaming publisher Miniclip and previously for Google in Dublin. She succeeds Stephan Obwegeser, who left Tamedia at the end of May.
The other tasks of the Digital Advertising & Services division will be redistributed. The PPN sales team now reports to Marco GasserHead of Advertising Market 20 Minuten. The Ad Operations team now reports to Denise Eggenberger, Head of Advertising Operations. The Newsnet back office and now also the 20 Minuten back office continue to report to her.
Thanks to close cooperation between the news platforms 20 Minuten and Newsnet in digital advertising, investments in digital advertising marketing can be bundled even better in future and the expansion of the offering can be driven forward, the press release continues.
Image: Linkedin.ch
