Tamedia Advertising and Mediabox bundle their social media accounts

Tamedia Advertising and Mediabox are now offering their social media reach to customers in the attractive "Reach" advertising package. The advertising will be distributed as a transparently declared post on the Facebook fan pages and Instagram accounts of the two partners, as well as on Tamedia's topic-specific Facebook and Instagram verticals, which are combined under the name "ReSurf", Tamedia announced on Tuesday.

In total, the combined Facebook and Instagram accounts of Tamedia and Mediabox have over 4 million fans and followers and reach up to 6 million users every week. "ReSurf" plays a key role in this success: Tamedia's topic-specific Facebook and Instagram verticals now have a fan and follower base of over 750,000 and a weekly reach of 2.5 million users in German-speaking Switzerland. The next step will be to expand the topic-specific "ReSurf" verticals, which customers can use to make their advertising messages accessible to specific communities, in French-speaking Switzerland as well.

"The Facebook and Instagram assets from Mediabox ideally complement the tSocial product Reach in terms of reach and quality. Thanks to the topic-specific verticals of Mediabox and ReSurf as well as Tamedia's premium media brands, we can now reach almost every person in Switzerland and are able to design a social media campaign that is perfectly tailored to the advertising objectives," says Marcel Kohler, Head of Advertising & Commuter Media and member of Tamedia's Management Board.

In addition to "Reach", the two other tSocial products "Monobrand", with which the advertising customer is present on the individual Tamedia media brands, and "Premium Network", which includes all Tamedia media brands, can also be booked.