Tages-Anzeiger terminates the Swisspool contract
Advertising combos The Tages-Anzeiger is withdrawing from the Swisspool advertising combos.
Advertisement combos The Tages-Anzeiger is leaving the Swisspool advertising combine and Tamedia terminated the contract in June with effect from the end of the year. Group spokeswoman Franziska Hügli confirmed this to Werbewoche. She denied speculation in the Klein Report that this was a cost-cutting measure. "We have determined that the Swisspool for national advertising is no longer a market-driven offer," said Hügli, explaining the termination.
