Audio Advertising Day 2019
On May 8, 2019, Goldbach will host the Audio Advertising Day in Küsnacht. The program is all about music, sounds and the spoken word in marketing.
Specialists from various fields will explain how major brands use audio as part of their product design, why a newly launched retail bank takes the development of its sound identity for granted, and how brands can be presented in the best possible way using audio campaigns. In addition, there will be the latest insights into audio use in Switzerland and experiences from abroad, as well as smart speakers.
Goldbach was able to engage top-class speakers for the event: Olaf Geuer, responsible for brand and communication strategy, brand management and reputation measurement at Swisscom; Philipp Schweidler, founder and managing director of Department of Noise, one of the leading Swiss agencies for audio branding and music production; and Dagmar Schuller, co-founder and CEO of Audeering.
More information and the possibility to register for free, you can find here.
