Swissmilk new in the portfolio of PPR Media Relations
PPR Media Relations is taking over PR work for selected nutrition topics at Swissmilk effective immediately, thereby expanding its portfolio in the food and beverage sector.
The primary aim is to achieve a high profile in the Swiss media through story placement. PPR will also organize various PR events and be responsible for media and blogger relations.
Swissmilk stands for the Organization of Swiss Milk Producers SMP. As the national umbrella organization, it represents the interests of around 22,000 milk producers together with its regional member organizations. It is also responsible for the basic marketing of dairy products.
Swissmilk is now stepping up its media work and would like to provide even more active information about Swiss dairy products and important nutritional topics in the future. PPR is on hand to advise them on selected topics and support them with its expertise in the field of classic PR. The mandate includes developing a targeted PR strategy with creative story placement, writing and sending out media releases, organizing media events and maintaining contact with relevant media professionals and bloggers.
