Swisslos chooses Blue Spirit Communications

 
Swisslos has commissioned Blue Spirit Communications from Zurich to implement a comprehensive campaign for the Benissimo instant ticket. The agency came out on top against two competitors in a competitive presentation. The campaign for one of the best-known lottery tickets in Switzerland will be launched at the beginning of next year, according to the press release. Since 1992, a maximum of one million francs can be won with Swisslos in the TV show of the same name with Beni Thurnheer.