Swisslife with new customer magazine
The life insurance group Swiss Life has launched a new customer magazine called «Swisslife.» It is published three times a year with a circulation of 100,000 copies in German, French, and Italian, in both print and digital formats. In addition to being mailed to selected customers, the magazine is available as a free iApp.
The new customer publication, which took ten months to design and implement, focuses on a consistent separation between editorial content and product information. Update", which provides information about Swiss Life products, appears as a booklet within a booklet. Martin Läderach, Head of Public Relations, on the new magazine: "We want to use the main magazine to convey our brand understanding and positioning. This includes Swissness, the reference and the claim ." In addition to the 70-page magazine and the 12-page "Update", Swisslife is also published as an iPad app with additional functions: Large photo spreads, videos and original soundtracks complement the reports and stories by and with people from Switzerland. Interactive elements of the iPad app and the web app are intended to provide additional added value.
Responsible at Swisslife: Martin Läderach (Head Public Relations). Project management: Mediaform, Christoph Grenacher. Concept/design: Festland advertising agency, St. Gallen/Zurich. Printing: Heer Druck AG, Sulgen. iApp/WebApp: Redworks, Zurich.
