Swissfriends.ch lets users advertise for themselves
The online dating site Swissfriends.ch aims to increase its visibility in German-speaking Switzerland by stepping up its online presence.
The online dating portal Swissfriends.ch wants to boost its profile in German-speaking Switzerland with a stronger presence. The company wants to achieve its goal with a poster and TV campaign, for which real users of the portal have posed as models. The casting, which was advertised on the company's own website, attracted 250 applications within a very short time. 15 of them can now be seen on posters around Zurich and in TV spots on SF1, SF2 and RTLII.
In the campaign, the company, in which Edipresse also holds a stake, relies on user testimonials that reveal expectations and experiences in connection with the dating platform. Lausanne-based creative agency Didwedo is responsible for the poster campaign. The TV spots were realized by Element P, the film production company based in Biel. The advertising mix is also supported by online ads. Currently, around 90,000 people use the only quadrilingual online dating platform in Switzerland, according to a statement.
In the campaign, the company, in which Edipresse also holds a stake, relies on user testimonials that reveal expectations and experiences in connection with the dating platform. Lausanne-based creative agency Didwedo is responsible for the poster campaign. The TV spots were realized by Element P, the film production company based in Biel. The advertising mix is also supported by online ads. Currently, around 90,000 people use the only quadrilingual online dating platform in Switzerland, according to a statement.
