Swisscontent Corp: New customer magazine for Amavita

The Swiss pharmacy network Amavita has a new customer magazine. The magazine was produced by Swisscontent Corp. The first issue was published at the end of August and is available free of charge in over 130 Amavita pharmacies. Editorial content on the topics of health, fitness and beauty is supplemented by promotions, competitions and offers for "StarCard" holders. The new magazine, which has a total circulation of 260,000 copies in German, French and Italian, is part of the strategic repositioning of the Amavita brand, which was developed by Galeni Care Management in collaboration with the brand agency Brandpulse.