Swisscom and Heimat: special treatment for all
Swisscom and Heimat are staging the Vivo packages with two special customers: British cinema legend Sir Roger Moore and Swiss actress Melanie Winiger.
With Swisscom's Vivo packages, customers can set the surfing speed according to their needs, choose the right TV 2.0 offer and those who do not want unlimited landline telephony can do without it and save costs.
In the new TV commercial for the Vivo packages, it is the flexibly selectable options that make Sir Roger Moore believe he is being treated as what he is: a celebrity. But that's not the case: "Swisscom does it for everyone," explains the charming store consultant.
https://www.youtube.com/watch?v=qipEtj07Yms
"The campaign idea, which shows with a wink that the Vivo range has the right offer for everyone, appealed to us immediately," says Tim Alexander, Head of Brand and Marketing Communications at Swisscom. "With Bond legend Sir Roger Moore and Melanie Winiger, we were able to attract an extremely charming and funny cast for the TV commercial. It shows that every customer can feel like a star with us and receive the best advice and service."
The campaign will be launched on February 21, 2014 and will then be shown nationally on all high-reach channels such as TV, cinema, print and OOH. The spot was produced by Who's McQueen with TV producer Philipp Petersson and directed by Kay Kienzler. The creative agency responsible is Heimat, Berlin; media agency Mediaschneider and online agency Plan.net.
