Swisscom tweets for media professionals
On Monday, Swisscom opened its own Twitter channels for media professionals to provide journalists and bloggers with industry and company information.
Swisscom has been represented on Twitter with various channels since 2010 and uses this platform intensively for customer information (overview: Swisscom.ch/socialmedia). With the new Channels Swisscom is targeting media professionals and offering journalists and bloggers a new, additional opportunity for dialog. Among other things, the Swisscom media service will use Twitter to send links to media releases and industry news, information on events and interviews as well as information on current topics.
Swisscom spokespersons Carsten Roetz and Olaf Schulze tweet in German on @Swisscom_Media. Media spokesperson Christian Neuhaus will be responsible for messages in French on @Swisscom_Presse. On @Swisscom_Media, Swisscom transmits the headlines of media releases in English.
