Swisscom, Nokia and Migros are the brands with the most trust
The representative market study *Reader's Digest European Trusted Brands 2006* also compiled brand preferences for Switzerland.
The representative market study Reader's
Digest European Trusted Brands 2006 also analyzed brand preferences for
Switzerland. Like last year, the winner is
Swisscom. For 74 percent of Swiss people, Swisscom is the
most trusted brand in telecommunications. Nokia shines with
cell phones with 65 percent of mentions, Migros dominates in
service providers with 63 percent. Migros beat Coop in the trust test
with 33 percent and Denner with 4 percent.
Reader's Digest surveyed a total of 1100 Swiss women and men.
Swiss in 35 categories, the survey was expanded this year to include 7 new categories.
Categories expanded. The winners of the survey include Canon in the
category, Raiffeisen in the banking category, Nespresso in the
in the coffee brands category, Emmi in the dairy products category, Swiss Life in the
life insurers and Findus for ready meals.
Toyota (Auto) also successfully improved its positions,
Miele (household appliances), Dell (PC), Kuoni (tour operator), Visa
(credit cards), Die Mibiliar (property insurance), Bluewin
(Internet company), Shell (gasoline), Migros (vitamin products),
Aspirin (anti-inflammatory), Neo Citran (cold remedy), L'Oréal
(hair care), Nivea (cosmetics and skin care), OMO (detergents),
Swatch (watches), Whiskas (pet food), Helsana (health insurance),
Similasan (homeopathy) and Elmex (dental care).
The survey is conducted annually in 14 countries across Europe. About
25,000 people are surveyed for this, 1100 of them in Switzerland, and
representative of the respective age structure of the population. 15
of the 35 product categories are explicitly only available for the survey in Switzerland.
Reader's Digest announced in a press release.
Digest European Trusted Brands 2006 also analyzed brand preferences for
Switzerland. Like last year, the winner is
Swisscom. For 74 percent of Swiss people, Swisscom is the
most trusted brand in telecommunications. Nokia shines with
cell phones with 65 percent of mentions, Migros dominates in
service providers with 63 percent. Migros beat Coop in the trust test
with 33 percent and Denner with 4 percent.
Reader's Digest surveyed a total of 1100 Swiss women and men.
Swiss in 35 categories, the survey was expanded this year to include 7 new categories.
Categories expanded. The winners of the survey include Canon in the
category, Raiffeisen in the banking category, Nespresso in the
in the coffee brands category, Emmi in the dairy products category, Swiss Life in the
life insurers and Findus for ready meals.
Toyota (Auto) also successfully improved its positions,
Miele (household appliances), Dell (PC), Kuoni (tour operator), Visa
(credit cards), Die Mibiliar (property insurance), Bluewin
(Internet company), Shell (gasoline), Migros (vitamin products),
Aspirin (anti-inflammatory), Neo Citran (cold remedy), L'Oréal
(hair care), Nivea (cosmetics and skin care), OMO (detergents),
Swatch (watches), Whiskas (pet food), Helsana (health insurance),
Similasan (homeopathy) and Elmex (dental care).
The survey is conducted annually in 14 countries across Europe. About
25,000 people are surveyed for this, 1100 of them in Switzerland, and
representative of the respective age structure of the population. 15
of the 35 product categories are explicitly only available for the survey in Switzerland.
Reader's Digest announced in a press release.
