Swisscom in a new look
Swisscom will adopt a new, unified brand identity in the first quarter of next year. This will include a redesigned logo featuring a dynamic visual element. The existing sub-brands—Swisscom Fixnet, Swisscom Mobile, and Swisscom Solutions—will be phased out.
In the first quarter of next year, Swisscom will be adopting a new, uniform image. This will include a new logo with a moving image element. The previous sub-brands Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions will no longer exist. They will be replaced by Swisscom (Switzerland) Ltd with the business divisions Private Customers, Small & Medium Enterprises and Large Enterprises. At the same time, the fixed and mobile network infrastructure as well as the IT platforms will be merged into one business division.
Swisscom's current different corporate identities will be standardized. They are to be made more modern, more colorful and more emotional. At the same time, the logo will also be adapted: The lettering will be modernized and, as a novelty for Switzerland and the industry, provided with a moving element, as the telecommunications group announced.
As most communication services today are controlled via a screen, the new logo is ideally suited to Swisscom. The corporate design was developed together with the London agency Moving Brands and the Swiss typographer Bruno Maag. The moving logo is
here
to see.
Swisscom's current different corporate identities will be standardized. They are to be made more modern, more colorful and more emotional. At the same time, the logo will also be adapted: The lettering will be modernized and, as a novelty for Switzerland and the industry, provided with a moving element, as the telecommunications group announced.
As most communication services today are controlled via a screen, the new logo is ideally suited to Swisscom. The corporate design was developed together with the London agency Moving Brands and the Swiss typographer Bruno Maag. The moving logo is
here
to see.
