Swissadsolutions launches in Switzerland
On January 1, Swissadsolutions will launch new advertising formats for Switzerland. Behind the brand are Alexander Beyer and a team of Swiss specialists, along with Plista from Berlin.
Beyer, previously Country Manager Switzerland for the online advertising provider Adcloud, will become Director of Swissadsolutions. Boris Sabel will take up the position of Senior Sales Manager. In addition to the core business of image-text and IAB display ads, the successful Plista recommendation widgets will also be introduced to the market. In addition, completely new branding formats such as flyads and new moving image offerings will be added for Switzerland. In 2014, the portfolio will be rapidly expanded to include further offerings, as detailed in a press release.
Swissadsolutions will have a whole range of advertising formats in its portfolio for Switzerland right from the start. The new products for targeted online advertising will be available from January 2014 at Swissadsolutions.ch be bookable. Former Adcloud customers can continue their campaigns and site marketing as usual with Swissadsolutions. The portfolio of partners, products, prices and services will be completely taken over by Swissadsolutions so that previous activities can be continued without interruption.
"We will continue to expand our offering in the coming weeks and focus even more closely on the Swiss market," says Beyer. "As part of this, we are also planning to expand the team and open our own location in Switzerland." Swissadsolutions focuses in particular on transparency for its customers. They can access reliable data at any time, for example to precisely identify target group environments and check the performance of their campaigns in real time. Advertising activities can be optimized on this basis.
Plista from Berlin is behind Swissadsolutions. The company is the market leader in its segment in German-speaking countries and brings advertisers and media owners together via its data-driven content and advertising platform. Thanks to its specially developed targeting and real-time optimization technology, Plista is able to target both content and advertising according to the interests of individual users. With Swissadsolutions, Plista will also make its technology available to the Swiss advertising market in the future.
