Ultimately, sponsorship is about a commitment to society from which the sponsoring company should also benefit directly. In line with this core principle, the Swiss Sponsorship Awards have been honoring the best sponsorship initiatives each year since 2012 in the categories of sports, culture, society, and international.Until now, the jury has been the sole determiner of the winners, with the exception of the People’s Choice Award. Starting with the sixth edition, the jury’s vote will account for only 50 percent of the total. Participants attending the Swiss Sponsorship Awards will account for the other 50 percent and will be able to vote directly at the awards ceremony to decide which sponsorship initiative should win. To make this logistically feasible, the organizers have chosen a new venue. On February 8, 2018, the Swiss Sponsorship Awards will therefore take place for the first time at the Park Hyatt Hotel in downtown Zurich. The nomination process has also been improved: Every company and agency can submit nominations directly on the website by midnight on December 3.
www.sponsorshipawards.ch register. The jury—which will be expanded to twelve members to include Lars Stegelmann of Nielsen Sports, Prof. Dr. Anja Janoschka of Lucerne University of Applied Sciences and Arts, Claudia Lässer from Teleclub, and one of the most renowned experts on the cultural scene, Pius Knüsel—will be expanded to twelve members—will nominate a shortlist for each category from the submitted proposals and based on its own observations and analyses, and will announce the shortlist in January 2018.As a new feature, last year’s overall winner will also serve on the jury for one year. For the first time, this honor will go to Marco Parroni, Global Head of Sponsoring at Julius Bär, who won the fifth Swiss Sponsorship Awards.
Distinguished guests from the worlds of culture and sportsThe Swiss Sponsorship Awards will once again be hosted by Mascha Santschi and jury president Dr. Patrick Cotting on February 8, 2018. The forum preceding the awards will focus on the challenges of cultural sponsorship in Switzerland.Mathieu Jaton, CEO of the Montreux Jazz Festival, and Raphaël Brunschwig, COO of the Locarno Film Festival, have already confirmed their participation and will share their perspectives and the challenges they face in developing their marketing and sponsorship strategies. There will also be a panel discussion on the preparations for the Formula E race in Zurich and Sion’s bid to host the 2026 Winter Olympics.
Facts about the Swiss Sponsorship AwardsDate: February 8, 2018Location: Park Hyatt Hotel ZurichMore information about the event, the application process, the jury, registration, and tickets (including early bird tickets):
http://www.sponsorshipawards.ch.
Last year's winners:
Julius Bär, JEEP, Helsana, Migros, Swiss Re, and UBS
Jury members:
Patrick COTTING, Dr.rer.soc.oec., Jury Chair, Faculty Member at USI Lugano / IE University Madrid / CEO of CCI Cotting Consulting AG / CCI MEDIAAnja JANOSCHKA, Prof. Dr., Lucerne University of Applied Sciences and Arts (Business), Head of the Communication & Marketing Program, Institute for Communication & MarketingThomas JUNOD, Manager of Education and Universities, UEFAJürg KERNEN, Editor-in-Chief of SponsoringExtraPius KNÜSEL, Member of the Board of Trustees of the Locarno Film Festival, former Director of Pro Helvetia, former Head of Cultural Sponsorship at Credit Suisse, currently Director of the Zurich Adult Education CenterClaudia LÄSSER, Member of the Executive Board and Program Director at TELECLUBFrank MARREAU, Director of MCI ZurichHans-Jürg RUFENER, Chief Creative Director of the MCH GroupThomas SCHMUTZ, Ph.D., curator and deputy director at the Aargauer KunsthausLars STEGELMANN, Executive Vice President, Nielsen SportsMaarten de WINTER, President of the Swiss Sponsorship Think Tank+ Last year's overall winner of the Swiss Sponsorship Awards:Marco PARRONI, Head of Global Sponsorship and Deputy Head of Marketing, Julius Bär
