Swiss Sponsorship Award 2016 goes to Bank Coop
In 2015, Bank Coop served as the presenting partner of the Pink Ribbon Charity Walk for the first time. This sponsorship initiative has now been recognized with first place at the 2016 Swiss Sponsorship Awards in the Society category.
The Pink Ribbon Charity Walk was thus named the best Swiss sponsorship campaign in its category. The decision in favor of Bank Coop was given in particular by the defined target group as well as the social commitment in the fight against breast cancer, said the nine-member expert jury in its statement.
The jury evaluated the submitted projects on the following criteria: originality, sponsorship strategy, objectives achieved and communication tools.
"Receiving the Swiss Sponsorship Award is a wonderful recognition of our social commitment," says CEO Hanspeter Ackermann. To send a clear signal of solidarity, he himself took part in the Pink Ribbon Charity Walk in 2015, and he would like to be there again this year when the ninth Walk takes place at the Letzigrund stadium in Zurich on September 4, 2016. Bank Coop will again be the presenting partner. The commitment with the Pink Ribbon Charity Walk is designed for the next three years.
Registration and more info here.
