Swiss Radioworld launches radio campaign
For the past few days, an unconventional advertising campaign has been airing on nearly all private radio stations in German-speaking Switzerland. Through this campaign, Swiss Radioworld is sharing the results of the new impact study, which was presented at Swiss Radio Day.
Under the motto "Come to the radio, the customers will come to you", Swiss Radioworld is currently communicating the results of the new study on the effect of radio advertising. In collaboration with Mike Faeh of Creative clinic.ch the intermediary organization Swiss Radioworld has developed five radio spots that show generic advertising at its best. "The campaign proves that even seemingly dry content can be packed into an entertaining story with a little creativity and combined with a clear message," says Mike Faeh.
The campaign is currently running on almost all private radio stations in German-speaking Switzerland and confronts radio listeners with unexpected "consumer info" on sex toys and doormats with esoteric effects. The extraordinary business ideas of Gaetano and Tinu are presented, two characters who give thanks for the success achieved through the radio spots. The two stars of the campaign show the closeness of radio and radio advertising to the population and illustrate the effect of generic advertising in a funny way.
