Swiss PR Award goes to Festival du Film Français d'Helvétie

The Swiss PR Award honors outstanding PR projects, PR concepts and student research projects on public relations. PR - public relations or public relations work - should be at the service of the general public. This year, the FFFH, the Festival du Film Français d'Helvétie, received the award trophy in the business and politics category. In particular, the FFFH was honored for its goal of bringing two predominant language cultures in Switzerland closer together. There are too few projects that attempt to combine the two most relevant language cultures in Switzerland. Public relations is often described as a means to an end, but in this case PR acts as a motor for uniting cultural, economic and political players and realizing a project, according to a press release. The Swiss PR Award is presented annually at the Juniorcom in Davis.