Swiss Poster Award 2009: The shortlist

The die is cast: 20 renowned jury members from advertising, culture and design met on December 15, 2009 to select the Swiss Poster Award 2009. This year, for the first time, there are two representatives from French-speaking Switzerland. The jury evaluated a total of 580 subjects, which is 20 percent more than last year.
The committee, chaired by Othmar Casutt, awards gold, silver and bronze prizes in the respective categories in addition to the main prize. These are: "Commercial", "Public Services" and "Culture". The "Poster Innovations" category, in which a special prize is awarded, is new.
The shortlist at a glance
Commercial" category"
- "Sounds like me" , Music First Network AG Radio 105, Zurich (JWT + Hostettler + Fabrikant, Zurich)
- "Macro", Leica Camera AG, Nidau (Advico Y&R AG, Zurich)
- Indian Cuisine", Hiltl AG, Zurich (Ruf Lanz Werbeagentur AG, Zurich)
- Travel Book Shop", Travel Book Shop Zurich (Wirz Werbung AG, Zurich)
- "Burglary protection", CDS Sicherheitstechnik, Weinigen (Jung von Matt/Limmat AG, Zurich)
- Fennel", Hiltl AG, Zurich (Ruf Lanz Werbeagentur AG, Zurich)
- Bondage", Max Shoes, Karl Vögele AG, Uznach (Jung von Matt/Limmat AG, Zurich)
- "Promi-Gemüse", Hiltl AG, Zurich (Ruf Lanz advertising agency, Zurich)
- "Pac Man", SMP Swiss Milk Producers, Berne (Spillmann, Felser, Leo Brunett, Zurich)
- "We bring imagination into play", Pastorini Spielzeug AG, Zurich (Lesch + Frei Werbeagentur AG, Zurich)
- "WOZ wants in", WOZ die Wochenzeitung, Zurich (Spillmann, Felser, Leo Brunett, Zurich)
- "Light sensor", Leica Camera AG, Nidau (Advico Y&R AG, Zurich)

Category "Public Service
- "Football art", SuvaLiv, Lucerne (Ruf Lanz Werbeagentur AG, Zurich)
- "Hospital beds", SuvaLiv, Lucerne (Ruf Lanz Werbeagentur AG, Zurich
- "Elephant enclosure", Zurich Zoo (Advico Y&R AG, Zurich)
- Love Life", Federal Office of Public Health FOPH, Liebefeld (Euro RSCG Group Switzerland, Zurich)
- "Wild boars", SuvaLiv, Lucerne (Ruf Lanz Werbeagentur AG, Zurich
- "Very close to the animal", Basel Zoo (crbasel, cR Werbeagentur AG, Basel)
Culture" category
- "Grosse Gefühle", Zurich Chamber Orchestra (Euro RSCG Group Switzerland, Zurich)
- TMG Théatre marionnettes Genève", (BLVDR, Daniel Kunzi, Genève)
- Fantoche 09" International Festival, Baden (Bringolf Irion Vögeli GmbH, Zurich)
- "Opera in pictures: La grotta di Trofonio", Zurich Opera House AG (Studio Geissbühler, Zurich)
- "Every Thing - Design", Museum für Gestaltung, Zurich (Irma Boom, Amsterdam)
- "Antilopen", Theater Biel Solothurn, Biel (Atelier Bundi AG, Boll)