Swiss Post Advertising Fyrabig: 230 guests celebrate at the Badi

Swiss Post Advertising Fyrabig: Industry Gathering on Lake Zurich

Swiss Post’s advertising agency held its fifth annual Swiss Post Advertising Fyrabig—this year at the Tiefenbrunnen lakeside resort in Zurich. More than 230 people from the advertising, communications, and media industries gathered for a summer evening that combined networking, entertainment, and conversation.

For some of the guests, the evening began with their arrival on a special boat. Once there, the Swiss Post Advertising team personally welcomed the attendees. Cocktails and dinner provided the setting for networking within the industry.

Sabrina Wettstein Emphasizes Authentic Encounters

Host Sabrina Wettstein, Head of Sales for the Advertising Market, addressed customers and partners in her speech: «This evening, too, shows what matters most to us: genuine connections, a lasting impact, and meaningful moments that linger in our memories.» Following the welcoming remarks, a dance performance marked the transition from the official to the social part of the evening.

Later, the World Cup match between the Swiss national team and Bosnia and Herzegovina, which was broadcast live, added to the excitement.

Five issues of Swiss Post Advertising Fyrabig

Fyrabig has been held since 2022. Previous editions have taken the industry to the lake, the mountains, a farm, and a rooftop—and this year, to the Badi. The event has thus established itself as a staple on Swiss Post Advertising’s industry calendar.