Swiss Music Awards double market share on TV
The Swiss Music Awards attracted a large audience during prime time on March 19, 2026. The live broadcast on 3+ achieved a 12 percent market share among the target audience of 15- to 59-year-olds, doubling the previous year’s figure. CH Media produced Switzerland’s largest music awards ceremony using a comprehensive 360-degree approach across all channels.
The Swiss Music Awards prove that major national live shows still attract a great deal of interest in an increasingly fragmented media environment. The show, which took place on March 19, 2026, brings together national and international live acts and offers Swiss music creation a central stage like no other event. The glamorous event, at which the country's most coveted music trophies are awarded, illustrates anew every year just how diverse and vibrant the Swiss music scene is.
360-degree staging across all channels
With a consistent 360-degree approach, CH Media staged the Swiss Music Awards across all its channels: live TV show, live Red Carpet broadcast on regional TV stations, reports and stories in lifestyle formats, magazines, radio, on social media, watson and in CH Media print titles. Boosted by a great response in external media and on digital platforms, the award show reached a broad audience far beyond prime time.
Swiss music in the spotlight
«Swiss music belongs in the spotlight. The Swiss Music Awards show that it is very popular there and remains relevant in today's media environment,» says Wolfgang Elsässer, Head of National TV at CH Media and CEO of CH Media TV. The Swiss Music Awards will be celebrating their 20th anniversary next year. Further information on the anniversary year will follow at a later date.
The Swiss Music Awards are the biggest music awards ceremony in Switzerland and honor the work of the music industry from the previous year. New talents and successful artists are honored in 14 categories at this important promotional platform for Swiss music. The awards ceremony will be accompanied by numerous live performances by national and international acts. The event will be broadcast on a national TV show and on various online channels in all parts of Switzerland. CH Media Entertainment organizes the SMA under license from the industry association IFPI Switzerland. The Press Play association is the official distributor and thus responsible for the regulation and, in collaboration with GfK Entertainment Switzerland, for the evaluation of the awards ceremony. The presenting partner of the Swiss Music Awards is Cembra Money Bank.
More information: https://www.swissmusicawards.ch
