Swiss Marketing cooperates with Supertext
Starting this year, the language service provider Supertext, based in Zürich-West, has been writing for Swiss Marketing (SMC) as a new association partner. SMC first became aware of the agency in an unconventional way.
It all started with a warning in 2010, according to the press release. The three Supertext founders Rinaldo Dieziger, Fabian Dieziger and Rémy Blättler entered the KKL in Lucerne in snow-white suits. An attention-grabbing appearance at the Swiss Marketing Day. The organizers of Swiss Marketing didn't know what hit them. Uwe Tännler, President of Swiss Marketing: "We were not prepared for such blatant guerrilla marketing. We don't have a dress code. And when they handed out flyers at the entrance, we intervened. But the suits were clever. In general, Supertext convinced us with their fresh and creative appearance."
After all, what belongs together has grown together, according to the announcement. Rinaldo Dieziger, head of the whole thing at Supertext: "We are looking forward to the partnership with Swiss Marketing. We are hoping for exciting contacts from the 35 regional clubs and want to get involved in the association for more text quality. Because with all the new possibilities in the new media, the starting point of any communication in the marketing plan is often neglected: the content. And that's where we put the emphasis, on text."
