Swiss Effie 2018: The winners

New categories included "Media" and "Brand Campaign" as well as the special "Influencer Campaign" award. 5x gold, 3x silver and 11x bronze as well as 16 Effie diplomas went to the best communication campaigns of the last two years, with the communication and media agency as well as the client being honored. For the first time, a special award was also presented for the best influencer campaign.

Five times gold

After an exclusive opening by philosopher and publicist Ludwig Hasler, "Glanz&Gloria" presenter Nicole Berchtold charmingly and efficiently hosted the awards ceremony presented by Admeira and LSA. In front of around 400 guests, there were five gold awards for Mini-Migros (Brand Experience category), Kids by Vögele Shoes (Activation), CSS Autumn Campaign (Media), Die Mobiliar (Evergreen) and LOVE LIFE (Comeback), while the special award for the most successful influencer campaign went to the Microsoft Influencer Campaign 2017.

Who has the most Effies?

The most awarded agencies after a total of 19 awards were Jung von Matt with 6 Effies and the Special Award, Notch Interactive, Rod Kommunikation and Wirz Communications with two Effies each. MediaCom is the media agency responsible for six winning campaigns, while Migros is the most successful client in the competition, winning three Effies.

Impressions of the 17th Swiss Effie 2018 award ceremony