Swiss Digital Marketing Forum: Brand strategies in digital communication
The Swiss Digital Marketing Forum, held as part of the Goldbach Mediarena, will take place on May 27. The event will focus on the social, media, and technological developments shaping the media landscape. The forum will feature a distinguished panel of guests. Among those invited are Federal Councilor Christoph Blocher, Frank Bodin, and Albert Stäheli.
The Swiss Digital Marketing Forum will take place on May 27 as part of the Goldbach Mediarena. The focus will be on the social, media and technological developments that are shaping the media landscape. The Swiss Digital Marketing Forum will take place at the World Trade Center in Oerlikon. Publisher and National Councillor Filippo Leutenegger will lead through the day.
The invited speakers are: Head of the Zukunftsakademie Andreas Haderlein, Vice Director of the Institute for Media and Communication Management at the University of St.Gallen Prof. Katarina Stanoevska, President of the German Marketing Association Bernd M. Michael and founder of Trend One Nils Müller. The presentations will be followed by an introductory speech by Christoph Blocher and a panel discussion in which Frank Bodin (CEO Euro RSCG), Martin Dummermuth (Director of Bakom), Klaus Kappeler (CEO Goldbach Media) and Albert P. Stäheli (CEO NZZ Group) will discuss current topics relating to changes in society, communication and the media.
For the first time, a workshop on the implementation of cross-media advertising will be held at the Goldbach Mediarena. The three winners of the Goldbach Crossmedia Award, which will take place on May 19, will present their case studies at the workshop.
The invited speakers are: Head of the Zukunftsakademie Andreas Haderlein, Vice Director of the Institute for Media and Communication Management at the University of St.Gallen Prof. Katarina Stanoevska, President of the German Marketing Association Bernd M. Michael and founder of Trend One Nils Müller. The presentations will be followed by an introductory speech by Christoph Blocher and a panel discussion in which Frank Bodin (CEO Euro RSCG), Martin Dummermuth (Director of Bakom), Klaus Kappeler (CEO Goldbach Media) and Albert P. Stäheli (CEO NZZ Group) will discuss current topics relating to changes in society, communication and the media.
For the first time, a workshop on the implementation of cross-media advertising will be held at the Goldbach Mediarena. The three winners of the Goldbach Crossmedia Award, which will take place on May 19, will present their case studies at the workshop.
