SWA and Media Focus establish joint commission
The research company Media Focus and the Swiss Advertisers Association (SWA) have decided to jointly develop the Swiss TV and print advertising statistics. The cooperation comes after the SWA approached the research company in May and requested better information from it.
The research company Media Focus and the Swiss Advertisers Association (SWA) have decided to jointly develop the Swiss TV and print advertising statistics. The cooperation comes after the SWA approached the research company in May and demanded better information from it. The reason for its action was a study that had revealed that the data on TV and print advertising supplied by Media Focus should contain more detailed information in order to increase the usefulness of the information for advertising clients (see
). The SWA therefore proposed setting up a control board to define and monitor binding conventions and guidelines for advertising data in Switzerland. According to the SWA press release on Tuesday, Media Focus responded very positively and expressed interest in a joint and permanent solution to the issues at hand. As a result, the SWA Media Focus User Commission was created with the significant involvement and co-responsibility of the SWA. It will represent the interests of the various Media Focus customer groups. For this reason, the media and media agencies will also sit on this User Commission alongside the SWA.
The first contacts with potential members will be made shortly, the press release continues. The most important goal is the joint improvement and further development of Media Focus advertising pressure statistics - particularly in the TV and print sector - in the interests of all market participants. SWA Director Jürg Siegrist commented on the founding of the commission in the press release as follows: "We are delighted that we were able to reach agreement with Media Focus very quickly on the founding of the joint User Commission and look forward to constructive cooperation in this new body."
). The SWA therefore proposed setting up a control board to define and monitor binding conventions and guidelines for advertising data in Switzerland. According to the SWA press release on Tuesday, Media Focus responded very positively and expressed interest in a joint and permanent solution to the issues at hand. As a result, the SWA Media Focus User Commission was created with the significant involvement and co-responsibility of the SWA. It will represent the interests of the various Media Focus customer groups. For this reason, the media and media agencies will also sit on this User Commission alongside the SWA.
The first contacts with potential members will be made shortly, the press release continues. The most important goal is the joint improvement and further development of Media Focus advertising pressure statistics - particularly in the TV and print sector - in the interests of all market participants. SWA Director Jürg Siegrist commented on the founding of the commission in the press release as follows: "We are delighted that we were able to reach agreement with Media Focus very quickly on the founding of the joint User Commission and look forward to constructive cooperation in this new body."
