SW: Peter Felser is Communicator of the Month July

Felser's sober way of communicating, addressing things calmly and getting to the point is the only thing he likes, writes SW in a press release. For example, Felser stated at a panel discussion of the Eastern Switzerland Advertising Club this year that advertising is a people business. You have to "like people" and be able to admit that "we are actually all salespeople". You have to sell yourself, your ideas, your strategies, your agency etc. again and again. According to Felser, those who have recognized this and understand how to implement it are already well equipped to survive in this exciting industry in the long term. In an interview with Persönlich.com this July, Felser said: "Business life is not a pony ranch. Our industry will continue to face major challenges in the future. I don't think it will get any easier. However, I am optimistic that Switzerland's leading agencies will be able to assert themselves in the difficult environment - thanks to good quality." The advertiser goes on to emphasize quality as a factor for sustainability. Nothing more needs to be added.