Surf, party, invest
Swissinvest.com presents stock market trading as part of a new lifestyle
Swissinvest.com presents stock market transactions as part of a new lifestyleThe New Economy is betting on youth. German Internet companies used last weekend's Berlin Love Parade as an important marketing venue. And Swiss companies also want to combine business with fun.The financial portal Swissinvest.com, for example, proclaims the slogan Invest & Party in an ad campaign. The cause for celebration is a DPO. The abbreviation stands for Direct Public Offering and means selling shares directly to investors via the Internet. Swissinvest.com tried to sell 50,000 new shares to customers between July 5 and 12.
First invest, then celebrate - hangover mood included
This concept is designed to appeal to a new generation of investors: young, active stock buyers who do not want to rely on the analysts of the big banks, but instead come together to form a community that takes their financial fortunes into their own hands.
On the Swissinvest.com site, investors discuss and share their experiences in forums, experts provide their comments, and the most important stock market prices can be read in real time.
"We are addressing the self-determining investor of the future," explains Stephan A. Meyer, CEO of Swissinvest .com, adding, "Investing can entertain, can be a lifestyle affair." With a party, investors should celebrate themselves and the DPO.
However, the business newspaper Cash points out that the celebration could also be followed by a hangover: A DPO is extremely risky for the investor and cannot be compared with the initial public offering (IPO) of a listed share, which would ensure critical control over the company.
The issue of Swissinvest shares was accompanied by newspaper ads and radio spots by the By Heart agency. The ads announce the DPO, but the subject could also advertise a Caliente night. The spots emphasize the event character of a DPO.
In the style of a live report, continuous reports on the progress of the share sale were sent over the airwaves during the opening day via Radio 24, Radio Z and Radio Zürisee. "We wanted to convey the greatest possible topicality," comments By Heart copywriter and conceptual designer Markus Bircher, "and outside of the Internet, that was best possible on the radio."
New information from Swissinvest.com had to go over the air within 40 minutes. There was just 10 minutes left for the production of the spots. Bruno Amstutz
First invest, then celebrate - hangover mood included
This concept is designed to appeal to a new generation of investors: young, active stock buyers who do not want to rely on the analysts of the big banks, but instead come together to form a community that takes their financial fortunes into their own hands.
On the Swissinvest.com site, investors discuss and share their experiences in forums, experts provide their comments, and the most important stock market prices can be read in real time.
"We are addressing the self-determining investor of the future," explains Stephan A. Meyer, CEO of Swissinvest .com, adding, "Investing can entertain, can be a lifestyle affair." With a party, investors should celebrate themselves and the DPO.
However, the business newspaper Cash points out that the celebration could also be followed by a hangover: A DPO is extremely risky for the investor and cannot be compared with the initial public offering (IPO) of a listed share, which would ensure critical control over the company.
The issue of Swissinvest shares was accompanied by newspaper ads and radio spots by the By Heart agency. The ads announce the DPO, but the subject could also advertise a Caliente night. The spots emphasize the event character of a DPO.
In the style of a live report, continuous reports on the progress of the share sale were sent over the airwaves during the opening day via Radio 24, Radio Z and Radio Zürisee. "We wanted to convey the greatest possible topicality," comments By Heart copywriter and conceptual designer Markus Bircher, "and outside of the Internet, that was best possible on the radio."
New information from Swissinvest.com had to go over the air within 40 minutes. There was just 10 minutes left for the production of the spots. Bruno Amstutz
