Supertext: Questions for "Who wants to be a millionaire?" and "The millionaire trap" texted
Following «Millionen-Falle,» which is already in its second season on Swiss television, the private broadcaster 3+ is bringing the classic quiz show «Who Wants to Be a Millionaire?» back to Switzerland after a ten-year hiatus. The questions and answers for both quiz shows were provided by Supertext.
The Zurich-based copywriting agency has mobilized almost a dozen copywriters and authors who have worked closely with the TV producers to develop hundreds of questions on various topics and at different levels of difficulty, according to a press release. Both shows are produced by B&B Endemol.
Supertext from Zurich West started five years ago and now employs ten full-time staff and manages a freelancer pool of more than 300 contracted authors, copywriters, editors, proofreaders, translators and clients. Clients include Swissmilk, Ovomaltine, Ochsner Sport, Coca-Cola, Hirslanden, Toshiba, Billag, Migros Kulturprozent, as well as agencies such as Wirz, KSB, Unic and Burson-Marsteller.
