Superpower in marketing

Sustainability has a tough time in the age of «Drill, Baby, Drill.» But marketing has power: Instead of sacrifice and loss, the focus should be on enthusiasm and personal benefits, say authors Birgit Berthold-Kremser, Stefanie Kuhnhen, and Franziska Mozart in their new book Superpower Sustainable Marketing. m&k wanted to know more.

Julia Gundelach - June 6, 2025

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Superpower in marketing

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