Super Bowl: GM angers Ford
U.S. automaker General Motors (GM) has riled rival Ford with a one-minute commercial aired during the Super Bowl. The commercial depicts the end of the world, with the only survivors being drivers of GM's «Chevrolet Silverado» pickup truck.
GM presents the end of the world in the movie. Four friends - and at the same time the only ones to survive - find themselves in the wreckage left behind in their Chevrolets. When asked where their buddy Dave is, one of the four replies that he didn't make it because he wasn't driving "the most durable and reliable vehicle on the road, but a Ford".
Although Ford protested against the broadcast of the commercial according to the press release, it was aired during the finale and attracted plenty of attention in front of 111.3 million viewers - the highest viewing figures in American television history. Ford explains that its car series is the best-selling in the USA for 35 years. In addition, Ford's pickups can withstand more than 250,000 kilometers, which demonstrates the durability of its vehicles.
