Sunrise launches mail service with Google's technology

 Sunrise is launching a new free e-mail service called Sunrise Mail in cooperation with Google. Users of this service will receive a personalized start page with news, downloads, free SMS and e-mail. It remains to be seen whether advertising space will also be offered. "This is an option worth considering. Nothing has been decided yet," said spokesman Konrad Stokar when asked by Werbewoche. As the mail service is realized in collaboration with Google, Sunrise also adopts the search engine giant's algorithm, which is used to capture certain keywords such as product names in the mails. "This is regulated in the general terms and conditions that our users sign when they switch to the new service," explained Stokar. This also applies to customers who have had an account with the telecommunications company for years. The Google algorithm has been criticized by data protectionists on various occasions in the past, as the internet company uses the data obtained from it for context-related advertising placements.
Sunrise Mail will gradually replace the company's existing mail services by the end of June 2008. Customers will receive a new e-mail address ending in @sunrise.ch. The new service includes over 6 GB of memory, spam protection, calendar and address book.