Sunrise now with a new brand identity

New colors, a fresh website and a simplified price structure are at the beginning of Sunrise's new brand identity. As part of the company's reorientation - away from the blue and yellow cheap image to a quality brand - the Sunrise.ch website has now also been redesigned. The Zurich agency Rosa was responsible for this. The main thrust was to focus on the essentials and support with strong customer service. Rosa developed the entire online CI and implemented it on the Sunrise web and mobile portal. According to a press release, the most important features are the new appearance, improved user guidance, scalability, modularity and development capability: Following the design of the new corporate identity (see
), the company opened the first redesigned Sunrise Center at Zurich Airport on Thursday. All of its own stores are to be redesigned by the middle of next year.