Hum, hum, hum, bee, watch out!

 
Insurance Ruf Lanz illustrates for SuvaPro how easily accidents at work can happen even to professionals. 
As with banks, advertising for insurance companies is not always a bed of roses for creatives if they don't want to tread completely safe paths. Ruf Lanz has found an unconventional way for SuvaPro. The motif with the busy bee enables SuvaPro to appeal to all professional groups "without raising a warning finger at any particular group", say Danielle Lanz and Markus Ruf. In addition to the SuvaLiv brand, which promotes safety in leisure time, their agency also manages the budget for the SuvaPro brand. Suva is thus committed to safety in the workplace and is making great efforts to prevent occupational accidents and illnesses. On the one hand, this is done through direct measures in the numerous Suva-insured companies. On the other hand, through broad communication channels. This includes this new print motif. Using the example of a desperate worker bee in a carnivorous plant, it shows in a surprising way that even professionals are not immune to accidents. Because the dangers in the workplace are often underestimated. Or overestimate their own abilities. The advertisement can currently be seen in popular magazines and newspapers.
Andreas Panzeri