Sulzer Sutter: Designing NZZ Trendbund for Mobitare
The furniture store Mobitare has updated its product line. To showcase its design expertise, Sulzer Sutter, in collaboration with the media agency Konnex, conceived and designed a special collection modeled after the NZZ am Sonntag’s “Stil-Bund.”.
The special edition comprises twelve pages of editorial content. It was written by Hans-Georg Hildebrandt, in his main role as editor-in-chief of the Swiss home magazine Ideales Heim. The aim was to communicate a lot of content and incentives and to reach the coffee tables of the target group as unobtrusively as possible.
Responsible at Mobitare: Mathias Faerber (Category Management Mobitare), Carlos Friedrich (Head of Marketing Communication Pfister), Roland Flückiger (Head of Production). Responsible at Sulzer, Sutter: Thomas Ammann (CD, text), Florian Bachofen (AD), Lars Müller, Roland Sutter (consulting). Responsible at Konnex: Peter Döbeli.
