Sulzer, Sutter brings Parisienne to the Rütli
The Zurich-based advertising agency Sulzer, Sutter has declared a "single community" of smokers for the Parisienne cigarette brand. It is using this campaign to promote a limited-edition special pack at a discounted price.
The Zurich advertising agency Sulzer, Sutter has proclaimed a unique nation of smokers for the Parisienne cigarette brand. For the Swiss National Day on August 1, Parisienne discounted the "Jaune Soft" variety by one franc and is selling it for 5 francs in a specially produced limited edition pack while stocks last. Sulzer, Sutter is advertising the discount in advertisements and at kiosks. The Jass card figures familiar from the current Parisienne campaign raise their hands to swear an oath - not to the three stands, however, but to the cheap cigarettes.
