Suisse Emex: haptic advertising
Sustainability you can touch in the "Zone S"
When the doors to Suisse Emex open at Messe Zürich on 28.08.2018, the industry festival for marketing and marketeers will be taking place for the twelfth time. In three exhibition halls, specialized exhibitors will present the latest trends and solutions from the areas of "Marketing & Digital" (Hall 6), "Event & Live Com" (Hall 4) and the latest developments from the promotional products industry (Hall 3), while Hall 3, the "Promotional Products" theme world, will focus on modern and innovative solutions from the areas of multisensory communication, high-quality customer gifts, creative promotional products, POS and corporate fashion.The "Zone S" experience area in Hall 3 will be designed in cooperation with the sustainability specialists from Sürprisen GmbH in Bern and the 3D experts from Form AG and will focus on ecologically, socially and fairly produced promotional items and customer gifts. Visitors can obtain advice directly from the manufacturers and sustainably producing companies. Well-known exhibitors such as Würzmeister, Hasslingermessemanufaktur AG and Hervorragend AG have already been confirmed.
Innovation, creativity and top quality
The world of advertising media relies on innovation, creativity and the highest quality. In the field of print media production, for example, the potential for increasing advertising impact through the skillful use of haptics will be demonstrated. Specialists such as Paul + Paul AG, Saxoprint AG and Eberl Print GmbH will be presenting state-of-the-art solutions for bringing communication content to life with physical advertising media, while major brands such as Victorinox, Faber-Castell and Halter Bonbons are confirmed as exhibitors in the customer gifts segment, as are exclusive suppliers from the fine food sector such as Confiserie Sprüngli AG, Straumann Hüppen AG, Gottlieber Spezialitäten AG, Läckerli Huus AG, Bischofberger AG and Confiserie Honold AG.
Tickets now available
Tickets for the "Futurize M" marketing congress, which is being held in parallel with Suisse Emex for the first time this year, can also be ordered via the Suisse Emex website (https://suisse-emex.ch/de/expo/besucher/tickets/).Paul + Paul relies on Suisse Emex 2018Paul + Paul AG relies on Suisse Emex '18 and the creative implementation of haptic communication media: "Suisse Emex provides us with the perfect platform for addressing specialists, creative minds and forward thinkers from the marketing sector. The decisive factor for visitors is the 'haptic experience' of our communication options directly at our stand, because even in times of increasingly digitalized communication, physical mailings are still of great importance in business practice for addressing customers directly. Physical mailings appeal to all of the customer's senses; they make brand values, product messages and service benefits tangible, i.e. tangible, visible, audible and even smellable. This is a unique strength of these communication tools."
