Sugar advertised Swiss Skills
On Sunday, September 21, 2014, the first joint Swiss «Swiss Skills Bern 2014» came to a close. Over the course of four days, more than 1,000 competitors vied for gold, silver, and bronze in seventy trades.
For the "SwissSkills Bern 2014", under the patronage of Federal Councillor Johann Schneider-Ammann, Sugar designed and implemented various communication measures. The Bern agency accompanied the "SwissSkills Bern 2014 Association" and developed measures that were also to have an impact in the channels of the additional stakeholders involved (sponsors and all labor organizations). From leitmotifs to corporate design, signaling concept and volunteer wear. In addition: web design, web banners, e-boards, sponsor activation kits, info and motivational films (editing and dubbing), newsletters, classic advertising, fan promotion, student and teacher mailings, presentations, design of the "House of SwissSkills", promotion, sponsor and decoration material, ticket and certificate design.
Responsible at the association Swiss Skills Bern 2014: Christoph Erb (President), Theo Ninck (Vice President), Michael Stocker (Overall Project Manager), André Burri (Deputy Overall Project Manager), Myriam Neuhaus (Head of Marketing and Communication), Roger Fuchs (Head of Marketing & Event Promotion), Patricia Grämiger (Head of Visitor Management). Responsible at the Swiss Skills Foundation: Ueli Müller (Secretary General). Responsible at Sugar: Re Wilk and Roger Keller (strategy, consulting, concept, text and creative direction), Sonja Rychener (art direction), Eliane Clerc/7Pictures (photography).
