Search engine advertising with biggest growth
The online advertising market continues to grow rapidly. Last year, the fastest growth was seen in advertising placed on search engines. However, online advertising still accounts for only 8 percent of Switzerland’s total advertising volume.
According to statistics from the market researchers at Media Focus, the online advertising market grew from CHF 520.8 million in the previous year to CHF 674.4 million. A good CHF 100 million of this is attributable to paid listings on directory search platforms (online directories), which Media Focus is listing for the first time.
In classic online advertising, such as banners on websites, the volume fell from CHF 175.5 million to CHF 170.0 million, according to the figures presented on Monday. According to Media Focus, this is not a trend: In 2013, the division should grow again by 13.8 percent, according to experts' forecasts.
Advertising on search engines recorded a jump from CHF 158.6 million to CHF 210.5 million. This form of customer acquisition now accounts for the largest share of the online advertising pie, at 31 percent of the total volume. Classic online advertising still accounted for exactly a quarter of the total volume in 2012. (SDA)
The Media Focus Online Advertising Statistics Report 2012/2 in PDF format
