Stuiq launches anniversary campaign for Conforama Switzerland
«We’re celebrating the best prices ever»—that’s the slogan Conforama Switzerland is using to mark its 50th anniversary. The Zurich-based agency Stuiq developed the major communications campaign for the multi-specialist retailer of furniture, home decor, and electronics. The campaign is now underway throughout Switzerland.
After winning the pitch last fall, Stuiq is now launching its first campaign, which also sets the new communicative path for Conforama Switzerland and further sales communication.
The full-service provider for furnishings and market leader in the TV sector with 20 stores throughout Switzerland is celebrating its 50th anniversary this year. The campaign encourages customers to be part of this event at numerous touchpoints. In addition to attractive offers and anniversary promotions, the focus is on the "Selection50" anniversary collection throughout the year. What makes it special: Never before have these curated products been available in Switzerland at such rock-bottom prices. A truly unique offer that changes once or several times a month.
Emotional appearance with discount DNA
Visually, the furniture discounter has a more emotional and inspiring appearance - with a new look and tonality. The challenge was to add emotion without losing the clear discount character with a focus on products, prices and promotions. "It was important to us to give the communication and the brand an emotional face. We want to be where Conforama can be experienced, where everything happens. That's why we deliberately filmed in the stores - with a real touch - and opted for a testimonial that is not only likeable, but also gives the brand even more character," says Stefan Moeschlin, Partner and CD of Stuiq.
With its own film production, the agency is also consciously focusing on merging with AI in order to further optimize the scalability of the measures.
Party atmosphere on all channels
The result is a multifaceted campaign that uses various assets and commercials on all channels to spread a party atmosphere and use humor to put people in a good mood and make them want to shop at Conforama. And in the area of employer branding, it also brings all employees into this anniversary year. "It was a great, intensive process that we went through together with Stuiq. Lots of new things, but still with the clear Conforama DNA. Now we are really excited to see how our customers will react to it. In any case, it gives us great pleasure to continue working together on the brand and image," explains Jérôme Gilg, CEO Conforama Suisse.
Responsible at Conforama: Jérôme Gilg (CEO), Maxime Taieb (CCO), Eva Matoua (Chief Marketing Officer), Anaïs Sautreuil (External Communication & Budget Manager), Alina Poisson (Marketing Project Manager), Laure Calzetta (Web Designer), Cynthia Grossenbacher (Directrice E-Commerce & CRM), Fabrice De L'Epine (Digital Marketing Manager). Agency & film production: Stuiq. Photography: Noëmi Bräm. Recording studio: Hastings Zurich.
