Stuiq creates "BonBon" for ZVV
Holders of a personal ZVV annual pass can sign up for the new «ZVV-BonBon» membership program for free and conveniently download their personal membership card to their cell phone.
With "ZVV-BonBon", customers with an annual travelcard receive additional added value. Not only can they explore the Zurich region in comfort by public transport, they can also benefit from exciting leisure activities.
The Zurich creative agency Stuiq has developed the naming and the striking label "BonBon" together with the ZVV. The name stands for the colorful and varied offer from which all members can benefit and sweeten their leisure time.
In keeping with the label, Stuiq has also developed an awareness campaign that uses original wording to promote the member program. The campaign is now running on various channels.
Responsible at ZVV (overall concept) Désirée Renold, Corinne Boner, Esther Grob, Andrea Kurmann; responsible at Stuiq (communicative appearance) Ronja Bangerter, Anna Kindlimann; responsible for photography Simon Opladen; responsible at Ubique (technical implementation) Simon Roesch
